As an importer of surfing accessories, your company focuses its marketing operations in the warmer coastal regions of Australia. This action is an example of:
A) geographic segmentation.
B) psychographic segmentation.
C) behavioural segmentation.
D) demographic segmentation.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Geographic segmentation is market segmentation based on variables related to geography, such as climate and region.

As an Importer of Surfing Accessories, Your Company Focuses Its