Emma decides that after establishing a successful business using a mass marketing approach, she wants to expand by differentiating her product range. Emma wants to segment her market based on demographic variables. Which of the following is not a demographic variable?
A) Age.
B) Ethnicity.
C) Household composition.
D) Income.
E) All of the options listed are demographic variables.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. The demographic variables most frequently used by marketers include age, education, ethnicity, family lifecycle, household size, income, marital status, occupation, religion, sex and social class.

Emma Decides That After Establishing a Successful Business Using a Mass