The total volume of sales of a product category that all organisations in an industry are expected to sell in a specified period of time, assuming a specific level of marketing activity is known as:
A) market potential.
B) sales revenue.
C) market share.
D) return on investment.

Question

Quizplus · Accepted Answer

select specific target markets based on evaluation of potential market segments. Market potential is the total volume of sales of a product category that all organisations in an industry are expected to sell in a specified period of time, assuming a specific level of marketing activity.

The Total Volume of Sales of a Product Category That