Which of the following would be a consideration for an organisation in evaluating market segments and deciding which to target?
A) The ability of the organisation to satisfy the needs and expectations of different market segments.
B) The potential sales volume and revenues of different market segments.
C) An understanding and/or analysis of competitors and how their offerings are seen by potential target market segments.
D) The cost to the organisation of targeting that market segment.
E) All of the options listed would be considerations.

Question

Quizplus · Accepted Answer

select specific target markets based on evaluation of potential market segments. The choice of appropriate targeting strategy ultimately depends on an understanding of the size and attractiveness of market segments, and organisational ability to compete for chosen market segments. The market potential - the total sales of a product category that all organisations in an industry are expected to sell in a specified period of time assuming a specific level of marketing activity - is a factor that organisations take into account in evaluating market segments. Additionally, the competitive situation, costs, and resources and capabilities are all important considerations that organisations need to take into account with market segmentation and targeting.

Which of the Following Would Be a Consideration for an Organisation