Which of the following statements is/are correct?
A) Market potential refers to the minimum possible sales in the total market for a product category, by all organisations.
B) Market share refers to the proportion of the total market held by an organisation.
C) The level of industry marketing activity will generally influence the market potential of a product category.
D) All of the options listed.
E) Only options b and c are correct.

Question

Quizplus · Accepted Answer

select specific target markets based on evaluation of potential market segments. Market share refers to the proportion of the total market held by an organisation. Market potential is the total sales of a product category that all organisations in an industry are expected to sell in a specified period of time, assuming a specific level of marketing activity. The level of industry marketing activity will generally influence the market potential of a product category.

Which of the Following Statements Is/are Correct