The first step in determining the current positioning of a brand is:
A) to devise some concept of the ideal position of the organisation's product or brand.
B) to identify product attributes that consumers use to distinguish between competing products or brands.
C) to develop a plan to move to the desired position.
D) to move towards a position related to peer status.

Question

Quizplus · Accepted Answer

understand how to effectively position an offering to a target market in relation to competitors, and develop an appropriate marketing mix. The first step in determining the current positioning of a brand is to identify those product attributes that consumers use to distinguish between competing products or brands.

The First Step in Determining the Current Positioning of a Brand