Which of the following statements is false?
A) A product, organisation or brand may be able to be repositioned.
B) The positioning of an organisation, its product/s and brand/s should be consistently reinforced.
C) The positioning of an organisation, its product/s and brand/s should be changed regularly.
D) Positioning is based on customer perceptions as well as reality.
E) How an organisation wishes to position its product offering to a target market should influence the development of its marketing mix for that target market.

Question

Quizplus · Accepted Answer

understand how to effectively position an offering to a target market in relation to competitors, and develop an appropriate marketing mix. Once established, a competitive position should be protected and nurtured for the long term. This involves communicating a consistent message and delivering a consistent product over the long term. In this sense, positions should not be chopped and changed, but rather should be created, nurtured and consistently reinforced.

Which of the Following Statements Is False