Which of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?
A) Advertising and other promotional efforts.
B) The customer's experience of the organisation, product, or brand.
C) The price of the organisation's product.
D) The features of the organisation's product.
E) All of the options listed.

Question

Quizplus · Accepted Answer

understand how to effectively position an offering to a target market in relation to competitors, and develop an appropriate marketing mix. Communicating a product's attributes through advertising and other promotional campaigns is crucial in establishing an initial market position in the minds of target customers. Once customers have sampled the brand, the brand's positioning will subsequently depend very largely on the customer's experience of the brand. Product features and price can also influence market positioning.

Which of the Following Can Influence the Market Position of an Organisation