Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
A) segmentation
B) positioning
C) targeting
D) final
E) first

Question

Quizplus · Accepted Answer

select specific target markets based on evaluation of potential market segments. Having identified a range of potential target market segments, the organisation needs to undertake a rigorous analysis to choose between the range of possible segments. Assuming that several segments offer sufficient revenue opportunities, the organisation must decide which and how many of these segments to target. This decision will be based on the revenue opportunities identified in the previous step, together with an understanding of the organisation's resources and capabilities and the likely response of competitors.

Evaluating and Selecting Market Segments Is Part of the ______________