Which of the following statements provides the best description of the marketing concept of positioning?
A) The methods followed by an organisation when promoting its products in the market.
B) How target markets perceive an organisation, its products and brands in relation to competitors.
C) An organisation's market share in relation to competitors.
D) An organisation developing an appropriate marketing mix for a target market segment.
E) An organisation identifying target markets for its products.

Question

Quizplus · Accepted Answer

understand how to effectively position an offering to a target market in relation to competitors, and develop an appropriate marketing mix. Positioning describes how target markets perceive the organisation's offer relative to competing brands. It is how customers distinguish the organisation's products from those of its competitors when they are selecting from among the available brands.

Which of the Following Statements Provides the Best Description of the Marketing