A common technique used to determine market positioning is:
A) perceptual mapping.
B) the marketing mix.
C) market targeting.
D) market promotion.
E) environmental analysis.

Question

Quizplus · Accepted Answer

understand how to effectively position an offering to a target market in relation to competitors, and develop an appropriate marketing mix. Perceptual mapping produces two-dimensional maps showing how each of the competing brands relate to each other in terms of a range of product attributes.

A Common Technique Used to Determine Market Positioning Is