The first step in determining the current positioning of a brand is:
A) to evaluate the price of competing products or brands.
B) to develop a marketing mix.
C) to evaluate the promotional campaigns of competitors.
D) to identify the product attributes that target consumers use to distinguish between competing products or brands.
E) None of the options listed.

Question

Quizplus · Accepted Answer

understand how to effectively position an offering to a target market in relation to competitors, and develop an appropriate marketing mix. The first step in determining the current positioning of a brand is to identify those product attributes that consumers use to distinguish between competing products or brands.

The First Step in Determining the Current Positioning of a Brand