A credit union that provides a wide range of financial services to members who are employed in particular industries would be best described as having:
A) a market specialisation.
B) a product specialisation.
C) a service specialisation.
D) a product-market specialisation.
E) None of the options listed.

Question

Quizplus · Accepted Answer

understand the target marketing concept. A market specialisation is a specialised approach to marketing in which all efforts are concentrated on meeting a wide range of needs within a single market segment. For example, credit unions provide a wide range of financial services to members who live in particular local communities or who are employed in particular industries.

A Credit Union That Provides a Wide Range of Financial