Woolworths understands that their market is made up of buyers with diverse needs; their customers have unique wants, needs and demands. The market that Woolworths sells to is said to be:
A) homogenous.
B) heterogeneous.
C) target markets.
D) mass markets.
E) niche markets.

Question

Quizplus · Accepted Answer

understand the target marketing concept. Heterogeneous markets comprise buyers with unique wants, needs and demands.

Woolworths Understands That Their Market Is Made Up of Buyers