When a marketer makes one product and offers it to the market as a whole, this form of marketing is known as:
A) one-to-one marketing.
B) an undifferentiated offer.
C) customised marketing.
D) a differentiated offer.

Question

Quizplus · Accepted Answer

understand the target marketing concept. The marketer can make an undifferentiated offer to the market as a whole (mass marketing). The marketer can make a differentiated offer to each individual buyer (one-to-one or customised marketing).

When a Marketer Makes One Product and Offers It to the Market