Emma decides that after establishing a successful business using a mass marketing approach, she wants to expand by differentiating her product range. Emma decides she will use a target marketing approach, which can best be described as:
A) identifying smaller, more targetable market segments, then tailoring the marketing mix to best appeal to those segments.
B) identifying business-to-consumer markets, then tailoring the marketing mix to best appeal to those markets.
C) identifying business-to-business markets, then tailoring the marketing mix to best appeal to those markets.
D) developing a marketing mix for the market.
E) none of the options listed.

Question

Quizplus · Accepted Answer

explain the broad concept of a 'market'. The target marketing concept involves identifying smaller, more targetable market segments, then tailoring the marketing mix to best appeal to those segments.

Emma Decides That After Establishing a Successful Business Using a Mass