Non-public, not-for-profit organisations face many of the same marketing challenges confronting businesses, including:

Question

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explain the characteristics of different types of business markets. Non-public, not-for-profit organisations face many of the same marketing challenges confronting businesses, including recruiting members and publicising their activities and achievements. In essence, they compete with other community service organisations for 'market share'. Not-for-profit organisations also have different goals and fewer resources than commercial organisations.

Non-Public, Not-For-Profit Organisations Face Many of the Same Marketing Challenges