Upon completing your marketing degree, you are offered a job working as a business buyer for a company that operates in the institutional market. Your company can be distinguished from businesses operating in other markets by:

Question

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explain the characteristics of different types of business markets. There are many organisations that are neither public nor for-profit. Such organisations commonly have charitable or social objectives and include many schools, religious organisations and hospitals as well as charities. The markets in which these organisations buy and sell products are known as institutional markets.

Upon Completing Your Marketing Degree, You Are Offered a Job