The processes required to sell products to government buyers can be complicated by:

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explain the characteristics of different types of business markets. Because governments have such an enormous responsibility for the wellbeing of their citizens, government markets are subject to extensive rules and regulations designed to ensure that government business is conducted ethically and legally. In particular, government purchases are closely monitored by government financial authorities, which are formally responsible for ensuring transparency and contestability and that the government achieves the best value for the taxpayer. These requirements often impose additional compliance costs on businesses seeking to sell to government.

The Processes Required to Sell Products to Government Buyers Can