A target market can best be described as:
A) the total market for a product.
B) a group of customers with different needs and wants.
C) a group of customers with similar needs and wants.
D) customers who currently purchase an organisation's products.
E) customers who don't currently purchase an organisation's products.

Question

Quizplus · Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. A target market is a group of customers with similar needs and wants. Not all customers in a target group will have exactly the same needs and wants, but they are more the same than different.

A Target Market Can Best Be Described As