To effectively implement the marketing concept, the marketing department in an organisation needs to work with:
A) the accounting/finance department.
B) all departments.
C) the sales department.
D) the production department.
E) the distribution/warehouse department.

Question

Quizplus · Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. The marketing department does not work in isolation in any organisation. The different business functions are closely interwoven to assist the organisation to reach its goals. For example, human resources is responsible for attracting, recruiting and retaining the right people to reach the organisation's objectives; finance supports marketing with the funds required to achieve the organisation's objectives; accounting provides marketing with some of the information (e.g. sales, costs) needed to analyse the current situation to inform strategy development; and logistics assists in delivering the offering to the customers.

To Effectively Implement the Marketing Concept, the Marketing Department in an Organisation