Which of the following statements is correct?
A) Marketing is viewed negatively by some people.
B) Marketing helps to drive economic growth.
C) Marketing can benefit society and improve people's quality of life.
D) All of the options listed statements are correct.
E) Both a and b.

Question

Quizplus · Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Marketing is often criticised and is viewed negatively by many people. However, marketing has become the driving force in many successful organisations. Consumer demand is a key driver of economic growth and marketers play a role in stimulating consumer demand. Economic growth creates employment and wealth for the benefit of individuals and society as a whole. Marketing can play a role in improving people's quality of life through providing better or safer products and the promotion of consumer and social welfare.

Which of the Following Statements Is Correct