Appeals to ____ needs are the most prevalent form of brand benefit positioning.
A) symbolic
B) value-expressive
C) utilitarian
D) functional
E) experiential
Correct Answer:
Verified
Q9: Product attributes can be distinguished as either
Q10: Consumers actually pay attention to a majority
Q11: The way to most effectively gain the
Q12: _ is the study of signs and
Q13: Positioning with respect to brand benefits can
Q15: Consumers' _ needs represent their desires for
Q16: Which of the following is a stage
Q17: What is the first step in the
Q18: Research shows that _ reduces message effectiveness.
A)
Q19: Which of the following plays a role
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