What is the first step in the Consumer Processing Model (CPM)?
A) exposure
B) attention
C) comprehension
D) agreement
E) retention

Name: What is the first step in the Consumer Processing Model (CPM)? A) exposure B) attention C) comprehension D) agreement E) retention
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Question

Quizplus · Accepted Answer

The first step in the Consumer Processing Model (CPM) is exposure, as it involves the consumer coming into contact with a marketing stimulus.

What Is the First Step in the Consumer Processing Model