Which of the following is a stage in the Consumer Processing Model (CPM)?
A) exposure
B) attention
C) comprehension
D) agreement
E) all of the above

Question

Quizplus · Accepted Answer

The Consumer Processing Model (CPM) outlines the stages through which consumers go when they are exposed to marketing messages. These stages include exposure, attention, and comprehension. Agreement is not explicitly named as a stage in the CPM, but the first three options are integral parts of the model, making "all of the above" the correct choice by encompassing the relevant stages.

Which of the Following Is a Stage in the Consumer