Consumers' ____ needs represent their desires for products that provide sensory pleasure, variety, and in a few product circumstances, cognitive stimulation.
A) functional
B) symbolic
C) rational
D) cognitive
E) experiential

Question

Quizplus · Accepted Answer

Experiential needs are related to the experiences that products provide, including sensory pleasure, variety, and cognitive stimulation. These needs focus on the feelings and experiences derived from using a product, rather than its practical functionality or symbolic meaning.

Consumers' ____ Needs Represent Their Desires for Products That Provide