Sarah is the general manager for an electronics company, and they are currently evaluating company's performance for the year. Sarah decided to use a balanced scorecard (BSC) to look at both financial and nonfinancial metrics. Which of the following would be an appropriate objective to be implemented under the learning and growth perspective?
A) Hire an experienced sales manager
B) Improve efficiency of collecting outstanding accounts
C) Increase market share for the computer division
D) Increase operating cash flows

Question

Quizplus · Accepted Answer

This question requires familiarity with balanced scorecards and the appropriate objective to use for one of the perspectives. Choice A is correct as it correctly identifies an objective appropriate from the learning and growth perspective for an electronics company. The other choices contain an objective of one of the other perspectives of the BSC.

Sarah Is the General Manager for an Electronics Company, and They