Cameron would like to improve the overall performance for the factory where he works. He has decided to use a balanced scorecard (BSC) so he can take both financial and nonfinancial performance into consideration. Which of the following would be an appropriate objective to implement from the customer perspective?
A) Hire experienced customer service manager
B) Increase market share
C) Increase revenue per customer
D) Reduce rework on assembly line

Question

Quizplus · Accepted Answer

This question requires familiarity with balanced scorecards and choosing appropriate objectives for one of the perspectives. Choice B is correct since it correctly identifies an objective appropriate from the customer perspective for a factory. The other choices contain an objective of one of the other perspectives of the BSC.

Cameron Would Like to Improve the Overall Performance for the Factory