Also known as lifestyle variable, this descriptive variable represents an evolution from general personality variables to attitudes and behaviors more closely related to consumption of goods and services.
A) Psychographic
B) Personality
C) Demographic
D) Socioeconomic
E) Geo-demographic

Question

Quizplus · Accepted Answer

Psychographic variables focus on interests, activities, opinions, attitudes, and values, offering a more detailed perspective on consumer behavior related to the consumption of goods and services, beyond basic demographic or socioeconomic data.

Also Known as Lifestyle Variable, This Descriptive Variable Represents an Evolution