Organizations that face general needs before the bulk of the industry does and that benefit significantly by obtaining an early solution to those needs are BEST known as
A) Team leaders
B) Lead users
C) Early adopters
D) Entrepreneurs
E) Visionaries

Question

Quizplus · Accepted Answer

Lead users are those who face needs ahead of the majority in their market and gain significantly from innovations that address these needs early on. They often play a key role in the development and testing of new products or services.

Organizations That Face General Needs Before the Bulk of the Industry