This method, of determining perceptions, provides a spatial representation of the brands in a product category based on customers' perceptions of similarity among products.
A) Chi square test
B) Graded paired comparison
C) Multidimensional scaling
D) Regression analysis
E) Constant sum rating

Question

Quizplus · Accepted Answer

Multidimensional scaling is a statistical technique that provides a spatial representation of the brands in a product category based on customers' perceptions of similarity among products.

This Method, of Determining Perceptions, Provides a Spatial Representation of the Brands