This rule, of combining attribute information, assumes the consumer sets minimum cutoffs on each dimension and rejects a product if it has any characteristics below the cutoff.
A) Compensatory
B) Conjunctive
C) Progressive
D) Lexicographic
E) Zero-sum

Question

Quizplus · Accepted Answer

The conjunctive rule is where a consumer sets minimum acceptable cutoff levels for each attribute and rejects any option that does not meet all the minimum criteria.

This Rule, of Combining Attribute Information, Assumes the Consumer Sets