This judgment bias, relevant to marketing, suggests that when individuals do not have strong preferences, they will tend toward a middle choice, i. e., a middle-price, middle-quality product.
A) Losses loom larger than gains
B) Compromise effect / extremism aversion
C) Attraction effect
D) Transaction utility
E) Status quo bias

Question

Quizplus · Accepted Answer

The Compromise Effect or Extremism Aversion describes the tendency of consumers to choose an option that represents a compromise among the available options, often a middle-ground choice, especially when they lack strong preferences. This is particularly relevant in marketing, where offering a range of products can guide consumers towards a middle-priced option.

This Judgment Bias, Relevant to Marketing, Suggests That When Individuals