A consumer considering replacing his old Kenmore dishwasher after looking at a couple of other brands and choosing between them is MOST likely to use
A) Routinized response behavior
B) Limited problem-solving
C) Technology-aversive behavior
D) Extensive problem-solving
E) Habitual problem-solving

Question

Quizplus · Accepted Answer

Limited problem-solving is most likely used in this scenario because the consumer is considering a few options and making a decision based on a comparison, which involves more thought than habitual or routinized behavior but less than extensive problem-solving.

A Consumer Considering Replacing His Old Kenmore Dishwasher After Looking