Loyalty to a brand is the strongest type of equity and the most beneficial for sellers. It BEST relates to which of the following broad categories of customers thinking and behavior toward a brand.
A) Awareness
B) Association
C) Attitude
D) Attachment
E) Alertness

Question

Quizplus · Accepted Answer

Attachment best describes the strong loyalty to a brand, as it implies a deep emotional connection and commitment that goes beyond mere awareness, associations, or attitudes. This level of customer-brand relationship is highly beneficial for sellers because it often leads to repeat purchases and advocacy.

Loyalty to a Brand Is the Strongest Type of Equity