_____ can be represented by the premium a customer would pay for one product over another when the economic and functional attributes are identical.
A) Value added tax
B) Market dominance
C) Brand equity
D) Brand attribution
E) Segmentation efficiency

Question

Quizplus · Accepted Answer

Brand equity represents the value a brand adds to a product, which can be reflected in how much more a customer is willing to pay for a product from one brand over another, assuming all other factors are equal.

_____ Can Be Represented by the Premium a Customer Would