Consumers considering the purchase of a radically new technological product are MOST likely to use
A) Routinized response behaviors
B) Limited problem-solving
C) Technological-aversive behaviors
D) Extensive problem-solving
E) Habitual problem-solving

Question

Quizplus · Accepted Answer

Consumers are likely to use extensive problem-solving when purchasing a radically new technological product because it involves a high level of involvement, research, and evaluation due to the unfamiliarity and complexity of the product.

Consumers Considering the Purchase of a Radically New Technological Product