The multiattribute model does NOT assume that
A) The customer decision making is occurring in the consumer and not industrial context
B) Customers have a perception about how much of each attribute is contained in a product category
C) Consumers place a weight / importance on each attribute
D) Consumers use some "rule" to combine attributes and weights
E) Products in a product category are a collection of attributes

Question

Quizplus · Accepted Answer

The multiattribute model applies to both consumer and industrial contexts, not exclusively to consumer contexts. It assumes that customers evaluate products based on perceived attributes, the importance of these attributes, and a combination rule for decision-making, applicable across different types of markets.

The Multiattribute Model Does NOT Assume That