The advertising appeal that is used the most, in about 30% of all ads is
A) emotional
B) fear
C) humor
D) sex
Correct Answer:
Verified
Q178: All of the following are types of
Q179: In designing an advertisement, _ appeals are
Q180: Most of the Effie Awards presented by
Q181: Fear appeals work in advertisements because they
Q182: In developing advertisements using a fear appeal,
Q184: Of the advertising appeals listed below, the
Q185: The ability for an ad to break
Q186: The danger of using a humor appeal
Q187: While research has shown that using a
Q188: Music appeals are effective because
A) they hold
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