The ability for an ad to break through clutter and gain a person's attention is called
A) breakthrough ability
B) the appeal
C) the message strategy
D) intrusion value
Correct Answer:
Verified
Q180: Most of the Effie Awards presented by
Q181: Fear appeals work in advertisements because they
Q182: In developing advertisements using a fear appeal,
Q183: The advertising appeal that is used the
Q184: Of the advertising appeals listed below, the
Q186: The danger of using a humor appeal
Q187: While research has shown that using a
Q188: Music appeals are effective because
A) they hold
Q189: The most prominent appeal used in the
Q190: If a person is interested in purchasing
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