While Research Has Shown That Using a Sex Appeal Increases

While research has shown that using a sex appeal increases viewers' attention to the ad, the difficulty is that

A) brand recall for ads using a sex appeal is lower
B) brand recognition for ads using a sex appeal is lower
C) the sex appeal interferes with the other appeals that could be used
D) the high clutter of sex appeals makes it more difficult to be effective unless the sexuality or nudity is at a higher level