The primary tactic an advertisement will use to deliver a message is called the
A) appeal
B) message strategy
C) execution
D) media strategy
Correct Answer:
Verified
Q186: The danger of using a humor appeal
Q187: While research has shown that using a
Q188: Music appeals are effective because
A) they hold
Q189: The most prominent appeal used in the
Q190: If a person is interested in purchasing
Q192: _ message strategies are the presentation of
Q193: In an advertisement that focuses on key
Q194: When using a(n) _ message strategy, creatives
Q195: _ message strategies are designed to invoke
Q196: When using a(n) _ message strategy, creatives
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