In an advertisement that focuses on key product attributes or important customer benefits, a(n) _____ message strategy is being used.
A) Affective
B) Cognitive
C) Conative
D) Product
Correct Answer:
Verified
Q188: Music appeals are effective because
A) they hold
Q189: The most prominent appeal used in the
Q190: If a person is interested in purchasing
Q191: The primary tactic an advertisement will use
Q192: _ message strategies are the presentation of
Q194: When using a(n) _ message strategy, creatives
Q195: _ message strategies are designed to invoke
Q196: When using a(n) _ message strategy, creatives
Q197: _ message strategies are designed to elicit
Q198: The message strategy that is often tied
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