When using a(n) _____ message strategy, creatives assume that the audience will read or listen to an advertisement, pay attention to the message, and cognitively process the information.
A) Affective
B) Cognitive
C) Conative
D) Rational
Correct Answer:
Verified
Q189: The most prominent appeal used in the
Q190: If a person is interested in purchasing
Q191: The primary tactic an advertisement will use
Q192: _ message strategies are the presentation of
Q193: In an advertisement that focuses on key
Q195: _ message strategies are designed to invoke
Q196: When using a(n) _ message strategy, creatives
Q197: _ message strategies are designed to elicit
Q198: The message strategy that is often tied
Q199: The _ is defined as the manner
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