When using a(n) _____ message strategy, creatives believe consumers will react emotionally to an ad, which will affect their attitude towards the ad, which will then be projected to the brand being advertised.
A) Affective
B) Cognitive
C) Conative
D) Emotional
Correct Answer:
Verified
Q191: The primary tactic an advertisement will use
Q192: _ message strategies are the presentation of
Q193: In an advertisement that focuses on key
Q194: When using a(n) _ message strategy, creatives
Q195: _ message strategies are designed to invoke
Q197: _ message strategies are designed to elicit
Q198: The message strategy that is often tied
Q199: The _ is defined as the manner
Q200: All of the following are types of
Q201: In terms of advertising execution, _ is
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