The message strategy that is often tied to a consumer promotion such as a coupon or contest is the _____ message strategy.

Name: The message strategy that is often tied to a consumer promotion such as a coupon or contest is the _____ message strategy.
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Question

Quizplus · Accepted Answer

The message strategy that is often tied to a sales or consumer promotion such as a coupon or contest is the conative message strategy because the goal of the ad is to encourage some type of action.

The Message Strategy That Is Often Tied to a Consumer