Music appeals are effective because
A) they hold a person's interest throughout the ad
B) they will develop a bond with the audience
C) they have intrusion value
D) they enhance brand recall
Correct Answer:
Verified
Q183: The advertising appeal that is used the
Q184: Of the advertising appeals listed below, the
Q185: The ability for an ad to break
Q186: The danger of using a humor appeal
Q187: While research has shown that using a
Q189: The most prominent appeal used in the
Q190: If a person is interested in purchasing
Q191: The primary tactic an advertisement will use
Q192: _ message strategies are the presentation of
Q193: In an advertisement that focuses on key
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