Because of the short-term impact of promotions, _____ is an effective means of evaluating either a trade or a consumer promotion effort.
A) a recall test
B) an attitude test
C) changes in sales
D) a recognition test
Correct Answer:
Verified
Q111: In evaluating advertising, day-after recall (DAR) tests
Q112: In evaluating advertising, recognition tests are evaluations
A)
Q113: In evaluating advertising, attitude tests are evaluations
A)
Q114: All of the following evaluation methods are
Q115: All of the following methods are used
Q117: The best method of measuring the effectiveness
Q118: In terms of marketing in an international
Q119: Promotion refers to all forms of external
Q120: Integrated marketing communications is the coordination of
Q121: IMC is a holistic approach to communication
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