The best method of measuring the effectiveness of a direct marketing campaign would be
A) concept tests
B) number of inquiries
C) changes in sales
D) attitude tests
Correct Answer:
Verified
Q112: In evaluating advertising, recognition tests are evaluations
A)
Q113: In evaluating advertising, attitude tests are evaluations
A)
Q114: All of the following evaluation methods are
Q115: All of the following methods are used
Q116: Because of the short-term impact of promotions,
Q118: In terms of marketing in an international
Q119: Promotion refers to all forms of external
Q120: Integrated marketing communications is the coordination of
Q121: IMC is a holistic approach to communication
Q122: IMC involves communicating to four primary groups:
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