IMC is a holistic approach to communication and marketing that involves everyone in the company speaking the same message.
Correct Answer:
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Q116: Because of the short-term impact of promotions,
Q117: The best method of measuring the effectiveness
Q118: In terms of marketing in an international
Q119: Promotion refers to all forms of external
Q120: Integrated marketing communications is the coordination of
Q122: IMC involves communicating to four primary groups:
Q123: Publicity is usually an outcome of public
Q124: It is the responsibility of the marketing
Q125: Sales promotions are often called consumer promotions.
Q126: Both sales (or consumer) promotions and trade
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